Digital Products & Re-conceiving Value

With many digital products customers create the value. 

They create the content that adds the value. e.g. Youtube

They need to attract the right sort of a crowd; those who are going to contribute. (This ties in with my previous blog on crowdsourcing.)

Hence the saying; "If you not paying for the product you are the product."

The old metrics for traditional economics do not apply to this new digital world.

Principles for managing PDT teams - Managing Global Local (case)

Problems:

• Understanding company context - sharing personal details - opening skype interviews with a personal story from each person. 
• Communication (different accents) - Skype - IM box 
• Heavy on documentation (need flexibility) - less formal
• Information sharing - each office was designing their own applications and were having problem with compatibility
• Time allocation (difference between those 50% committed and 100% committed)
• Running overtime
• Over engineering

Recommendations:

What they actually did?

• Because of the lack of feature governance; they needed to find a way to reinstate this, which was done by getting rid of requirement centres and establishing a single point of project ownership.
• There was a shift towards large textual information repository
• Got rid of group call with the aim of achieving more one-to-one communication going with individuals at different sites but on the same level.